Company Description:

Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean business conglomerate. Samsung is the world’s largest manufacturer of mobile phones and smart phones fueled by the popularity of its Samsung Galaxy line of devices. The company is also a major vendor of tablet computers, particularly its Android- powered Samsung Galaxy Tab collection, and is generally regarded as pioneering the phablet market through the Samsung Galaxy Note family of devices.

Campaign Objectives:

To advertise for and drive sales of the Samsung Galaxy S 5 by announcing a Mother’s Day and Father’s Day sales promotion.


Digital Edge Media informed 4,897,641 consumers of a Mother’s Day sales promotion, as well as 5,050,000 consumers of a Father’s Day sales promotion, of the Samsung Galaxy 5 S. 33% of Samsung’s online sales that came from this campaign were derived from DEMG’s e-mail database.