Company Description:
The Mohonk Mountain House, also known as Lake Mohonk Mountain House, is a historic American resort hotel located on the Shawangunk Ridge in Ulster County, New York. Mohonk Mountain House is a member of Historic Hotels of America, the official program of the National Trust for Historic Preservation. It has 259 guest rooms, including 28 tower rooms, an indoor pool and spa, and an outdoor ice-skating rink for winter use. The property consists of 1,325 acres.
Campaign Objectives:
To advertise and drive hotel reservations.
Results:
Digital Edge Media informed consumers of Mohonk Mountain House’s accommodations and offers by broadcasting Mohonk Mountain House’s information to a demographically and geographically targeted e-mail database. Several weeks after this e-mail campaign was broadcasted, Digital Edge Media conducted a match-back report by which Digital Edge Media was provided with a list of people who made room reservations to Mohonk Mountain House during the campaign period. The match-back report showed that 27% of the hotel reservations made at Mohonk Mountain House during and immediately after the email campaign period were derived from DEMG’s list.
