Company Description:
Microsoft Corporation is an American corporation who is multinational headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics, and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suites, and Internet Explorer web browser. Its flagship hardware products are the Xbox game consoles and the Microsoft Surface tablet lineup. It is the world’s largest software maker measured by revenues. It is also one of the world’s most valuable companies.
Campaign Objectives:
Announce Microsoft Retail Store Grand Openings to drive foot traffic to the grand openings of Microsoft’s new retail store locations. Inform consumers of the Microsoft retail store opening in their area, how and when they could take part in the grand opening ceremonies and festivities, along with special grand opening offers on Microsoft products.
Results:
Digital Edge Media informed consumers of The Microsoft retail store grand opening in their area by broadcasting Microsoft’s retail store’s grand opening information to demographically and geographically targeted e-mail databases. These databases were geo targeted to a 30 mile radius of the Microsoft retail store’s location and fit all of the demographics that made up the “perfect buyer” for Microsoft products. DEMG broadcasted 137 individual campaigns for Microsoft retail store grand opening locations, all over the United States; including Hawaii and the US territory of Puerto Rico. An average of 55 to 65 percent of the individuals polled at each grand opening, reported that they heard of the grand opening from an email that they received.
