Hyundai Motor Company

Company Description:

The Hyundai Motor Company is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea. The company was founded in 1967 and, along with its 32.8% owned subsidiary, Kia Motors, together comprise the Hyundai Motor Group, which is the world’s fifth largest automaker based on annual vehicle sales in 2012. In 2008, Hyundai Motor (without Kia) was ranked as the eighth largest automaker. As of 2012, the Company sold over 4.4 million vehicles worldwide in that year, and together with Kia total sales were 7.12 million. Hyundai is currently the fourth largest vehicle manufacturer in the world.

Campaign Objective:

To promote and increase sales simultaneously in multiple US cities for a Hyundai holiday sales campaign


Digital Edge Media broadcasted multiple Hyundai HTML ads to multiple US cities announcing the Hyundai sales offer. A significant spike in Hyundai’s sales derived from the e-mail campaign was reported during this holiday’s sales promotion.