Who We Are.
We’re the closer that’s brought in to finish the job. In a crowded digital landscape, where countless distractions are vying for your potential customers’ attention, how do you stand on the tallest mountain and scream to the top of your lungs in order to get noticed? What if you could go back and reengage with each and every person that visited your website, which for one reason or another left without saying goodbye?
No time machine needed. We’ll bring them back for you.
What We Do Best.
PerfectTarget™ (Retargeting)
The newest piece to our digital puzzle is our flagship Retargeting product, PerfectTarget™ .
What exactly is Retargeting and how does PerfectTarget™ work?
On average, only about 2% of the traffic that reaches your website converts into sales. With our PerfectTarget™ Retargeting Platform, it’s now possible to reengage with the 98% that jumped ship.
How, you ask?
With over 100,000 e-mail campaigns under our belt, we’ve collected a lot of valuable information. Over the course of the last few years, we decided we simply had to be smarter and look forward into what the future of digital marketing had to offer. How could we put the data we collect from campaigns to better use for us and our clients? Here’s how.
On every campaign we run we imbed a JavaScript tracking pixel, enabling us to drop a “cookie” into the browser of each recipient that opens one of our e-mails. We then take that information and categorize it in our database based on the type of offer that each opener responds to.
With an active network of over 42 million cookied users (and growing), and over 30 niche verticals, our PerfectTarget™ platform scours major partner networks such as the Google Display Network and Facebook (among others) and serves the cookied users your ad whenever one of those users logs on to one of our partner network’s sites.
We’re showing your ad, to the right person, when you’re fresh on their mind. See why we call it “Perfect”?
Behavioral E-mail Marketing
Through years of data mining and strategic data partnerships, we now manage one of the largest, most responsive e-mail databases in the business. 157 million opt-in consumers are selectable by over 300 different lifestyle, interest and demographic attributes. Separating us from our competitors is our Behavioral Targeting Technology™, allowing us the unique ability to target our data not only by interest selects, but also by actual responders - consumers who’ve previously taken action on offers sent to them by us. Selling rubber hoses? No problem. We've got the buyer that's recently responded to a gardening or a home improvement offer. Truly behavioral. Truly responsive. Truly unique.
Database Enrichment
Want to learn more about your existing customers? Know where they live but not their e-mail address? Interested in their age, gender, or income, perhaps? With our Database Enrichment service we can add valuable information to your existing customer list, increasing both your communication channels and targeting capabilities. Select from the more than 300 lifestyle and demographic data points we’ve compiled over the years in order to broaden your own online/offline marketing initiatives.
Better targeting equals better retention. What’s better than that?
Direct Mail / Postal Data
While we’re a digital media firm first and foremost, that certainly doesn’t take away from the fact that our postal data is highly responsive as well. Tied into the 300 + selectable data points used for accurate e-mail targeting is an equally important database component of physical addresses. Periodic CASS, DPV, LACS and NCOA processes are performed on our 210 million consumer and 14 million business records, ensuring extremely high deliverability rates. Whether your initiatives are online or offline, we’ve got you covered.
CASE STUDIES
Check out the Case Studies of some of the Clients we have worked with:
- Case Study: Hyundai Motor Company
- Case Study: Microsoft
- Case Study: Mohonk Mountain House
- Case Study: Samsung
Where To Find Us.
Wonder why we never take vacations? Our sunny South Florida Headquarters is located at:
Digital Edge Media Group, Inc.
1007 N Federal Highway Suite #394 Fort Lauderdale, FL 33304
954.473.4684
954.678.9193
info@demg.net
Why Choose Us.
Since 2007 we’ve dedicated ourselves to making you, the client, a priority. Our firm’s founders, with over 30 years of combined online marketing experience, insist on an unsurpassed level of clientdedication, commitment and service.
Whether you’re a local Mom and Pop, or a Fortune 500 conglomerate, your business is of equal merit and importance to us.
Need a campaign sent on Sunday? No problem.
Have a time-sensitive offer that needs to hit inboxes before the crack of dawn? We’ve got you covered.
No punching time cards or 9 to 5 hours here. In fact, we’re the Country’s only media company that doesn’t close its doors or turn off its lights. Ever. So when our competition’s sleeping, we’re bright-eyed and bushy-tailed just for you. How's that for dedication and commitment?
What's The Latest News.
October 12, 2015.
Attending the 2015 ad:tech New York Conference and Exhibition on November 4th and 5th? If so, and are interested in learning more about our current offerings and capabilities, please contact us to set up a meeting with one of our attending Digital Edge Media representatives.
September 25, 2015. After nearly a decade, we decided it was time for a makeover – a new logo, new slogan, new fresh, clean site. Have a look around and tell us what you think. We’d love to hear from you.
Contact Us
Our Clients.
With over 100,000 campaigns under our belt, that would make for a pretty crowded collage of logos. So here’s a snippet of the incredible companies and brands we’ve had the pleasure of working with recently.
